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20 Mar 2016
The Angry Birds Movie inspires a digital experience at Madame Tussauds
Supplier: psLIVE
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Guests can digitally step in, interact and star alongside Madame Tussauds' Angry Birds
A new experience starring Angry Birds Red, Chuck and Bomb, will open at Madame Tussauds London in the run up to the release of The Angry Birds Movie.
The digital experience, developed by innovators in brand experiences, ps Live, and Angry Birds creators, Rovio Entertainment, digitally brings to life one of the key scenes from the film in a 3-D backdrop.
Guests can step in, interact and star alongside Madame Tussauds' figures of explosive Bomb, speedy Chuck and furious Red.
"The aim is to create a living, breathing space that gives guests a real taste of the film," explains Kieran Lancini of Madame Tussauds.
"The digital content will change frequently and guests can take a selfie with Red, Bomb and Chuck and share them live.”
Alex Lambeek, chief commercial officer at Rovio Entertainment said: “It really does marry the digital world with the physical, as animation and smart technology bring the movie to life around guests.”
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Supplier: psLIVE
LONDON
UK
At psLIVE we create brand experiences that are rooted in the physical world and amplified throughout the digital space. We aim to make the brand experience a meaningful and memorable one, augmenting the traditional media proposition, extending through owned and earned media. We create integrated, digitally-driven and measurable multi-market campaigns.
Web: http://www.psliveglobal.com
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Tom Lionetti-Maguire
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